The local newspaper is not the only entity in Asheboro out-of-touch with reality. The City of Asheboro's new marketing tagline is "Creating Connections". Makes me want to run out to the zoo and stick my head in a shark tank. But wait. They don't have a shark tank . . .
. . . unless you count the hospital . . . or the Courthouse . . . where "networking" and "fitting in" with all the "right people" is the key to happiness in our small, dying town.
Truth is, "Come as you are" didn't really work so well for a lot of smart, ethical, idealistic young professionals who took the bait before. We had to play the game of suck-up-to-the-mill-town-brass - and if we didn't we were toast. Many left town. My own experience played out more like "Nightmare on Worth Street (because everything that happened after this, I really owe to the lawyers trying to cover Bob and Steve's overpaid tails)".
On the bright side, I guess everybody realized that "Home and Heart/Hearth" wouldn't work over the Hellmouth. And you can really blame the city's new marketing consultant given what and who she has to work with. I really do feel sorry for the girl.
In terms of cleaning up Asheboro's image, I'm still wondering what they all plan to do about "that blog that nobody reads". "Housecalls" is the elephant in the room that no one has wanted to acknowledge. And ignoring Dr. Mary's story/plight has not worked.
Alas, for all of the "right people" and their precious "connections", doing something about that blog nobody reads means they're going to have to start a fire under the feet of the overpaid, over-rated non-profiteers who screwed up and abused their power/position and even broke the law in order to pummel the homegirl who did her duty and saved a baby's life.
They're going to have to give two of their own an ultimatum . . . or, in the alternative, throw them under the bus.
OBTW, I bet I know who wanted to hire a consultant. He makes over $700,000 a year.
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2 comments:
Casey Fletcher, marketing specialist, introduced the tagline “Asheboro — Creating Connections.” It drew a lukewarm reception from several councilmen, but all agreed the idea had merit.
Once again, I just point out what someone else wrote, and in this case it comes directly from that portion which the Courier-Tribune does make available via Internet.
Doctor Johnson, do you suppose the city council, and I will assume those to be of the ilk which you rail about in your blog....do you suppose even they can see that slogans and catch phrases aren't enough?
The thing about slogans and catch phrases is that sooner or later you have to live up to them.
And they lost me at "Care You Can Trust".
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